As the COVID-19 crisis persists, it’s become as volatile as the S&P 500 with prices for bottles like George T. Stagg fluctuating by the hour. The broader industry pays very little attention to the secondary market. Before that, most whiskey buying, trading and selling was done on Craigslist, or eBay, before those markets were shut down, too. And some of Trace’s most sought after brands, such as George T. Stagg (retail price: $80), or Pappy Van Winkle 12 year (retail price: $60), are now selling for north of $500 on the secondary market. Although these thirty bottles are just a snapshot, it looks like whisky values are holding up, with the total valuation for these bottles up 16% overall across three separate auction houses between the two months (the equivalent to a 12% rise when prices were converted to U.S. dollars on the day of each sale). Pricing for rare & allocated bottles. Just Whisky—May 8, 2020 What whiskies are traded where? Unicorn Auctions—May 2, 2020 While rising prices might make it seem like an optimal time to sell, collectors may also be forced to part with bottles due to financial hardship. The biggest online whisky market in the world. Scotch whiskey exports witnessed an increase of 7.8% in 2018, owing to its increasing popularity in different countries and among cultures right across the world. The changing lifestyles, consumption habits of whiskey, high disposable income, growing affordability of whiskey, and increasing demand for premium whiskey increased the whiskey market growth. The Macallan Edition No.6 appeared on the market and all bottles of a Jura cask were sold on one single auction. MARKET ANALYSIS The Whiskystats Annual Report of 2019 (II/II) 28. Pair this with an ever growing secondary market … Competitive Landscape. The most popular styles of whiskey include scotch whiskey, grain whiskey, blended whiskey, Irish and American whiskey. Moreover, with the increasing focus on healthy living across the world, people are preferring this variety of whiskeys. As of August 2020: Mass produced, non-branded: a Great Northern Distillery cask of 3 year old whiskey sells for less than €2,000. Others have established symbiotic “cost plus shipping” relationships where allocated bottles common in … We compared online auctions at Just Whisky, Whisky Hammer, and Whisky.Auction that ran during February and April 2020. Meanwhile, we observed a lot of ridiculously high prices for some low profile bottles. As for the secondary market itself, which operates through (barely) coded language and images on Facebook and other forums, many distillers take it as a compliment. (Photo by iStock/dla4) The full economic repercussions of the COVID-19 pandemic aren’t yet known, but already there are signs of an impact on the collectible whisky market—and, unlike many other sectors, this niche segment appears to be on the rise. Whiskey Market size valued at over USD 59 billion in 2018 and is anticipated to witness around 5% CAGR from 2019 to 2025. So many factors go into play with what a retailer suggests as the retail price and where it ends up from there. With trusted Whiskybase members and a database to check the whisky details we created a unique marketplace. ... How much of the secondary market is just Pappy Van Winkle bottles? Here is the second part of our Whiskystats Annual Report of 2019! This growth is driven by various factors, such as increasing disposable income levels and changing lifestyles and consumer preferences The online secondary market of privately owned whiskey sales hasn’t had the best track record over the past couple of years. Sotheby’s, London—May 28, 2020 Try our advanced whisky finder to locate the best in American whiskey, scotch, single malt and more online. The global whiskey market is … One of the world’s leading auction houses, Whisky Auctioneer, recently suffered a sustained cyberattack during the sale of The Perfect Collection Part Two. Growing demand for … Play Video. To understand geography trends, Download Sample Report. (Photo by iStock/dla4), What’s It Worth? But even with the inevitable hiccups, auctions continue, and it almost looks like business as usual, with a busy schedule of sales planned for the months ahead. Whisky Online Auctions Bonhams, Edinburgh—June 10, 2020 It's just a product that is very good, so people bought it, and demand outstripped supply, so the producer … Many whiskey lovers have forged lasting friendships with secondary-market strangers from other states, some of whom began traveling to meet in person for bottle shares. 16340. Global scotch whisky market is poised to undergo significant growth rate by 2025 owing to i ncreasing demand of liquor among male population and increasing preference for more premium and super premium products. The disruptions caused by COVID-19 appear to be extending to the whisky secondary market. A secondary market will always exist as long as demand outstrips supply, which for the foreseeable future will always be the case for limited edition bottlings but should it be as easy as it is now to flip new releases? Wine. Auction items. An example of secondary sales is when sellers go to other states, purchase bottles of liquor not found or difficult to find in Ohio and turn around to resell them. Market Overview The global whiskey market is projected to grow at a CAGR of 5.51% during the forecast period. Active buyers. The popular auction site eBay, for example, a few years back banned its “informal marketplace for collectable spirits,” according to Drink Spirits, after a 20/20 episode on ABC had a reporter “working with a kid to buy alcohol online.” Private marketplace sites have tended to be a … T he availability of a wide variety of options and high adoption rate of western culture & lifestyle is also aiding to the growth of global scotch whisky market. This wasn’t a joke. A bottle of Rittenhouse Rye BIB cost $11 a decade ago. Here is the Price Update for September 2020. The Global American Whiskey Market is expected to grow at a CAGR of 9.9% from 2019 to reach $16.8 billion by 2025. The Bourbon Exchange is the most comprehensive website for pricing information regarding buying and selling of rare bourbons. Auction houses that have postponed sales have done so due to the unpredictability of delivery and for staff safety and social distancing reasons, but most—even those that typically offer a live component, such as Bonhams, Sotheby’s, and Christies—are continuing with a fully online agenda. Yet seller behavior could create an opposing force to these trends. This growth is driven by various factors, such as increasing disposable income levels and changing lifestyles and consumer preferences. The global whiskey market was valued at US$ 59.8 Billion in 2019. Where are the most bottles sold? If you continue to use this site we will assume that you are happy with it. George T. Stagg (2017) Sold for $725 Wednesday, February 3, 2021 via Social Media. Here is the Whiskystats Price Update for December 2020! The global whiskey market was valued at $59,631.2 million in 2019, and is projected to reach $86,389.5 million by 2027, registering a CAGR of 4.9% from 2020 to 2027. In the last 6 months, three notable overnight rises really caught the eye of the secondary market with Stagg Jr. Batch 12 soaring to almost double of what the secondary market was selling it for. Before that, there was BX, which succeeded Bourbon Exchange, the first major Facebook whiskey buy/sell/trade group, which was created in 2013 and shut down in 2016. WHISKYBASE MARKET. The vast majority of whiskey consumers don't even know it exists. Before that, collectors posted classified ads in … Here you can easily buy or sell whisky. The global whiskey market is projected to grow at a CAGR of 5.51% during the forecast period. Demand for variety in scotch whiskey from fast-growing emerging markets and the request for lower alcohol varieties and organic whiskey among health-conscious drinkers are the driver moving the market forward. Allow me introduce you to the wild world of secondary-market whiskey selling, and the online “blue books” that now attempt to monitor such rapid price changes. Check the value of your bottle of Supernova, Alligator, Grooves, or Kelpie against 2020 auction prices. We track bourbon auctions, classified listings and whiskey … New year, same story. Are people flipping the bottles or buying the bottles the culprit of the problem? Everyone thinks the Pappy Van Winkle line is the driving force behind the whiskey secondary market, but it is simply not true. How much of the secondary market is just Pappy Van Winkle bottles? Over the last ten years, “The Bourbon Boom” has produced a terrific and terrible dichotomy. February 2020 | 2.9K Views The second half of 2019 saw many segments of the secondary whisky market struggling. The global whiskey market size was valued at USD 57.96 billion in 2018 and is projected to register a CAGR of 6.4% over the forecast period. Whiskey Systems. Celtic Whiskey Auctions—May 11, 2020 In doing so we offer competitive prices, fast payment and make all arrangements for pickup. Auction houses have had to close offices and postpone sales while they alter their working practices to support the safety of their staff and customers and comply with government measures. Finding old, rare or … No, BSM, or Bourbon Secondary Market, was simply a spot for drinkers to re-sell bottles of coveted American whiskeys. Yet that loss in potential bidders could be filled by new or more eager individual buyers. At the same time, we saw only a modest reaction in prices to the current downturn. Before that, most whiskey buying, trading and selling was done on Craigslist, or eBay, before those markets were shut down, too. The whiskey industry has done an excellent job marketing and building the popularity of the spirit. But in the past 30 days (roughly the span of April, 2020) the secondary market has seen a large reversal occur over the events of March’s nationwide panic. Whisky Auctioneer The secondary market matters, but only to itself. Secondary market for whiskies continue to explode with prices reaching highs never seen before in the high-end spirits market. The growth of bourbon’s popularity can be attributed to it as well by those that are in it to flip bottles. Here you can easily buy or sell whisky. It is the obvious name that everyone knows, but there doesn’t seem to be an overwhelming amount of … The essence of the solution would be an option for end consumers to sell rare bottles to a licensed third party clearinghouse who would then sell or trade them on the open market, removing a number of the problems now plaguing the secondary market. Whiskyauction.com—May 2, 2020 Some of our distillery indices shot up too. Owen Powell didn’t create the first group to buy, sell, and trade bourbon, but he certainly created the largest. With trusted Whiskybase members and a database to check the whisky details we created a unique marketplace. High quality whisky retained high demand, but the right selection of bottles was key to a strong performing collection. Everyone thinks the Pappy Van Winkle line is the driving force behind the whiskey secondary market, but it is simply not true. The presenter proved his point by flogging a piece of old … For each auction house, we compared the highest hammer price for five collectible whiskies that appeared in both their February and April sales across a range of brands. The secondary market has seen a large reversal. It’s a global phenomenon. Cyberattacks are another issue. Existing bids will be removed and bidders will not be held accountable for previously placed bids, as Whisky Auctioneer acknowledges that customers’ circumstances could have changed in the intervening time. An extra auction draws our attention onto some American whisky. It doesn't. Bourbon pricing for rare and allocated bottles is difficult to understand, let alone to explain. Michter's Bourbon 10yr Sold for $220 Wednesday, January 6, 2021 via Social Media. A remarkable number of Caperdonich 1972 bottlings was traded on the same auction while our major indices are all in the greens. Are you seeing this in other parts of the country as well? They believe the secondary market affects the overall bourbon or broader whiskey/whisky marketplace, for better or worse. Here is the Whiskystats Price Update for January 2021! Both the number of traded bottles and the total money spent at auctions have increased significantly. Higher Prices, Black Market Sales, & the Reality of Enjoying Bourbon in the 21st Century. Active sellers. The whiskybase marketplace is a safe and easy way of selling whisky. All rights reserved. Whiskey Market is expected to register 4.26% CAGR from 2019 to 2024 and reach USD 60.29 Billion by the end of 2024.Whiskey is an alcoholic beverage that is made from fermented mash of grains. The best online whisky auctioneer for selling your unwanted old/vintage & rare Scotch whisky, world whiskey, fine spirits, other alcoholic drinks/beverages on the secondary market Here is … For the better part of the 21st century, the price of virtually all aged spirit has soared. Those who can afford it may be looking to buy and experience great whisky to lift their spirts or impress their online tasting group. The type of whiskey produced depends on the type of … The product is … Hanyu is dominating the scene while Japanese whiskies continue to outperform their Scottish counterparts. Whiskey Market Growth and Forecast (2020-2025): The Global Whiskey Market size was worth US$ 57.96 billion in 2020, and it is estimated to reach a valuation of US$ 89.60 billion by the end of 2025, rising at an annual compound rate of 6.4% between 2020 and 2025. Again our major market indices did not move at all. William Larue Weller (2019) But many Bourbon fans … These days in the US, someone saying “Bourbon Secondary Market” is sometimes referring to online groups and social media relationships where rare spirits are traded between collectors and enthusiasts in the United States. Whether you are a new bidder or a seasoned collector, make sure you refresh your understanding of the auction terms and conditions before placing any bids, including which whisky styles will incur extra charges to cover the U.S. trade tariffs. Here is our Price Update for November 2020! China, Japan, and India are the big markets in this region. Whiskey can offer several health benefits, if consumed in moderation, such as it helps in losing weight and preventing diabetes. Bonhams, Hong Kong—May 8, 2020 and May 16, 2020 – When you think about the secondary market there are fingers to point. Once the supply increases, it could be enough to counteract other forces and see a return to expected trends. Over the last ten years, bourbon has seen a rapid rise in popularity around the world. McTear’s, Glasgow. How the Secondary Market is Changing American Whiskey. Christies, London—June 15, 2020 Auction prices for collectible whisky increased significantly! Or something like Pappy 23 that costs them such an ungodly sum. Get more details on this report - Request Free Sample PDF . April was chosen as the test month as it coincided with the peak of the first wave of infection in the U.S. and the UK. Words by @The_Bourbonator [This blog post represents the views of @The_Bourbonator and not necessarily those of the British Bourbon Society] Ten years ago, I watched a television program about how eBay enabled you to sell anything. The Bourbon Secondary Market group is no longer around on Facebook, but the story of how it was built, the ways discussions were … Dalmore climbs up the ladder of our distillery ranking, while our Fabulous Fifty collection index reaches 400 points again. Cask 88 simplifies the entire process of … Rock Hill Farms, Weller 12 and Antique 107, Elmer T Lee, EH Taylor Barrel Proof and Single Barrel, and anything else in that range. Macallan is all over the place but prices for some rare Springbank and Glenfarclas soar up too. BourbonEX.com Your definitive source for info & graphs on historical buying and selling bourbon bottles and whiskey. In 2019, the scotch whiskey segment accounted for the highest market share in the whiskey market. Whisky Hammer—May 15, 2020 “Through the secondary market, we see direct consumer interest for varying American Whiskey types that help us understand what consumers are eager to find. It is the obvious name that everyone knows, but there doesn’t seem to be an overwhelming amount of transactions compared to other bottles. - The changing lifestyles, consumption habits of whiskey, high disposable income, growing affordability of whiskey, and increasing demand for premium whiskey increased the whiskey market … Rapid urbanization and emerging middle-class consumers in developing … Buying behavior may be changing depending on individual circumstances. Whiskies. Small shops are selling bottles for secondary prices. Christies, Hong Kong—July 13, 2020 Packed rooms full of live bidders cannot take place, so auctions and valuations are only happening online. The Rare Whisky Market. The key takeaways from their Q1 2020 report were as follows: The APEX 1000 (covering 1,000 different bottles/whiskies with more than 36,000 measure points in Q1) increased … Here is the Whiskystats Price Update for October 2020! In the midst of the Covid-19 crisis, we received news from Rarewhisky101, the leading analysts of the secondary whisky market, that the secondary market for rare whisky remains buoyant. Collectors may have more time to peruse online auctions during lockdown and drinkers avoiding retail stores could be attracted by the home delivery options for auction winnings. Seriously what fool would pay that? See our updated Bourbon Brown Book for 2020! Our retailers supply Scottish whisky, Canadian whisky, Irish & American Whiskies, Japanese whiskies, and whiskies from other locations on the globe, so you can purchase whisky for yourself or buy a whisky gift online. Before the pandemic hit, that crown jewel of the Buffalo Trace Antique … And some of Trace’s most sought after brands, such as George T. Stagg (retail price: $80), or Pappy Van Winkle 12 year (retail price: $60), are now selling for north of $500 on the secondary market. The potential downside: one more “tier” adding cost, complexity, and a whole new set of problems. This is making it more difficult to consign bottles to auctions, though some businesses are offering free, no-contact courier collections and extending free storage periods. Whisky, the secondary market and auction sites – how to fix a broken system. Here is the Whiskystats Auctioneer Comparison! Tennessee Whiskey. The popular auction site eBay, for example, a few years back banned its “informal marketplace for collectable spirits,” according to Drink Spirits, after a 20/20 episode on ABC had a reporter “working with a kid to buy alcohol online.” Countries including France, the U.S., Mexico, Spain, Japan, Germany, and the UK are among the major consumers. Before that, there was BX, which succeeded Bourbon Exchange, the first major Facebook whiskey buy/sell/trade group, which was created in 2013 and shut down in 2016. Skinner Inc., Boston—May 28, 2020 The research is derived through primary and secondary statistics sources and it comprises both qualitative and quantitative detailing. Secondary market liquor sales often take place on web sites, such as Craigslist and Facebook groups and Marketplace. As our analysis … Market. More people than ever are enjoying America’s native spirit, with a rich culture of fans and festivals to celebrate it. Scotch and Japanese whisky dominated the top hammer prices. The disruptions caused by COVID-19 appear to be extending to the whisky secondary market. The global whiskey market size was valued at USD 57.96 billion in 2018 and is projected to register a CAGR of 6.4% over the forecast period. Whiskey is an alcoholic beverage manufactured by fermenting the grain mash of malted barley, rye, wheat or corn. Counterfeit whisky is an ongoing concern for the secondary market, and fraudsters might see opportunity to offload fakes on auction houses that have fewer employees to verify a bottle’s authenticity because of social distancing rules. The millennial generation with its considerable purchasing power is the key consumer for the market. Whiskey Market Growth and Forecast (2020-2025): The Global Whiskey Market size was worth US$ 57.96 billion in 2020, and it is estimated to reach a valuation of US$ 89.60 billion by the end of 2025, rising at an annual compound rate of 6.4% between 2020 and 2025. This wasn’t universal, however, as Whisky.Auction increased its listings from 1,332 in February to 1,885 in April, a rise of 42%. The whiskybase marketplace is a safe and easy way of selling whisky. I have read on here and heard from other consumers just how outrageous the prices for the secondary market can be, and I have been wondering...just how does it work? Potentially, there may be fewer bidders from whisky bars and restaurants while these venues are closed, and business owners may furthermore be using auctions to offload unsold stock. Pay particular attention to delivery and storage options as these may have been updated due to the ongoing COVID-19 pandemic. Scotch Whisky Market research report shows the latest market insights, current situation analysis with upcoming trends and breakdown of the products and services. Yes, it is illegal in Ohio to sell liquor outside of the state's system. The Bourbon Secondary Market group is no longer around on Facebook, but the story of how it was built, the ways discussions were moderated, and how it served as a data gold mine for valuations is told. India is the largest whiskey consumer in the Asia-Pacific region. The Scotch whisky market isn’t the only one susceptible to the surge. Single malt whiskey holds around 10% of the scotch whisky production, whereas blended whiskey accounts fo… The secondary market is synonymous with Facebook. 47. 24520. Due to significant currency fluctuations since the pandemic was declared, the results were analyzed in pounds sterling because all three online auctions were based in the UK. … WHISKYBASE MARKET. Whiskystats.net © 2021 Johannes Moosbrugger. Whisky.Auction—May 3, 2020 Whisky Shop Auctions – Rolling, Scotch Whisky Auctions Prices for rare and collectable whisky increase across the board. There are multiple factors at play that could be driving these higher prices, starting with the business impact of social distancing and extended lockdowns. The Global Flavored Whiskey Market survey analysis offers energetic visions to conclude and study market size, market hopes, and competitive surroundings. Bidding from parts of the world less affected by the pandemic may not be impacted at all, while whisky may be attracting enlightened investors looking for alternatives to the stock markets, which have been devastated by the crisis. Ardbeg Committee Releases, Revealed: Auction Houses’ Most Expensive Whiskies of 2020, Try to Discover the Whiskies of Tomorrow: Insights from One of the World’s Most Prolific Collectors. Whiskey refers to an alcoholic beverage distilled from grains and aged in wood barrels. Get more details on this report - Request Free Sample PDF Scotch whiskey accounted for over 24% share of the global market in 2018. Today we compare the whisky auctioneers we track. The value of organic alcoholic beverages exported from Denmark increased to … The regional whiskey market is largely supported by the high adoption rate of western culture and lifestyle, large population, and the growing middle-class households. The full economic repercussions of the COVID-19 pandemic aren’t yet known, but already there are signs of an impact on the collectible whisky market—and, unlike many other sectors, this niche segment appears to be on the rise. The market is expected to witness growth due to the increased consumption of products worldwide during the forecast period. Our choices are made up from a range of Scotch whiskies, from single malt & single grain to blended Scotch, Japanese whisky, Irish & American Whiskey, and of course some top picks from the World Whiskies category … The reasons why may surprise you. Royal Mile Whisky Auctions—May 15, 2020 How the Secondary Market is Changing American Whiskey. https://www.whiskyadvocate.com/pandemic-affecting-whisky-secondary-market The essence of the solution would be an option for end consumers to sell rare bottles to a licensed third party clearinghouse who would then sell or trade them on the open market, removing a number of the problems now plaguing the secondary market.
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